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📘 Guide

How to ask customers for reviews

Proven scripts for email, text, and in person — get more 5-star Google reviews without feeling pushy.

The golden rules of asking for reviews

Email templates

Short & friendly: Hi [Name], it was a pleasure helping you with [service]! If you have 30 seconds, a quick Google review would mean the world to our small team — here's the link: [review link]. Thank you so much!

After a great result: Hi [Name], so glad we could [result]! Reviews are how new customers find us — would you be willing to share your experience on Google? It takes a minute: [review link]. We truly appreciate it.

Text message (SMS) templates

Hi [Name], thanks for choosing [Business]! 🙏 If you have a sec, we'd love a quick Google review: [review link]

Hey [Name]! Hope you're loving [product/service]. A short review really helps us out: [review link] — thank you!

In-person script

"I'm really glad you're happy with [result]. We're a small business and Google reviews make a huge difference for us — if you wouldn't mind leaving a quick one, I can text you the link right now. Would that be okay?"

When (and how often) to ask

Ask once, then follow up once a few days later if there's no response — then stop. A single gentle reminder is fine; repeated nagging damages the relationship. Build the ask into your natural workflow (after checkout, after a completed job, in your thank-you email) so it happens consistently.

Want review requests to happen automatically?

Doing this by hand for every customer doesn't scale. Reputation tools automatically text or email each customer the right review link at the right moment — and funnel happy customers to Google while catching unhappy ones privately first.

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Once the reviews come in, reply to every one

Getting reviews is half the job — responding to them is what builds trust and helps your local ranking. Use our free review reply generator to draft a reply to any review in seconds, or browse examples for your industry:

How to respond to negative reviews →